Shaw Spring is Green Promotion

In coordination with Shaw’s third sponsorship of the HGTV Green Home Giveaway, Shaw is again launching the industry’s leading national promotion, Spring is Green. This spring, the environment is transforming on the outside and Shaw is looking to change your inside environment. The message is centered on budget-friendly and eco-friendly flooring. This year, in order to better align with the HGTV Green Home Giveaway, the promotion begins April 16 and ends June 7. Spring is Green will feature national television, print and online advertising, including a $200 off Shaw Flooring coupon.

Shaw is once again the exclusive flooring sponsor for the HGTV Green Home Giveaway. HGTV is building its third annual “green” home in The Pinehills, an innovative master-planned community located in Plymouth, Massachusetts. One lucky winner will receive the fully-furnished, custom-built 2010 HGTV Green Home this spring.

Viewers can enter for their chance to win the home and grand prize package during the 2010 HGTV Green Home Giveaway, from April 16-June 4, 2010. Fans can get a virtual tour of the home on HGTV.com beginning in April, followed by a televised tour during the HGTV Green Home 2010 special on Sunday, April 18 at 8:00 p.m. ET/PT.

Look for the Shaw national print campaign in the following publications throughout the spring:

· Country Living

· BHG Better Living

· Coastal Living

· Traditional Home

· Southern Living

· House Beautiful

· Special Interest Publications

. And more….

For the fifth consecutive season, Shaw will be offering a coupon on the web site, shawfloors.com. Starting April 16th, you may download coupons for $200 off qualifying Shaw Flooring, including the recyclable Anso nylon and eco-friendly Epic hardwood. New in 2010, coupons can be redeemed on qualifying Anderson Hardwood Flooring products.