New carpet is a great way to transform your home; however, most homeowners are aware that life’s unexpected accidents are carpet’s enemy. When a beverage is spilled, or an animal urinates on your carpet, it soaks through and gets absorbed into the pad. This is how odors can be trapped in your home even after cleaning the carpet thoroughly because the origin of the smell is deep within the pad. Some companies provide Spillguard padding or water-resistant padding to help prevent this issue, but Shaw has gone a step further and has a solution to stop this issue at the source. Shaw’s Lifeguard Waterproof Carpets have an engineering backing the prevents the spills or messes from getting through the first layer and into the pad. This means the liquid is stopped at the source and not absorbed into your pad or subfloor to hold those dreaded odors.

Stress-Free Home 

How many times have you heard people, who have had new carpet installed in their living rooms, make the “new house rule” meaning no animals, no children, no beverages, no shoes, etc.? With Shaw’s Lifeguard Carpet, you can have a stress-free environment, knowing your new carpet is safe from spills and accidents. Transform your home into a more comfortable, inviting room for your family and friends, not with the underlying fear of messes. 

Spill-Proof 

The science of lifeguard’s spill-proof backing is not where this engineering stops. Shaw has incorporated in their R2X protection, which allows spills and stains to stay on the surface of the carpet longer than normal carpets. This means you have time before it will get to the waterproof backing. Shaw’s Lifeguard carpet has also been put through one of the most challenging waterproof tests. They installed Lifeguard Carpet at the bottom of a pool to withstand against 25,000 pounds of water. Shaw loves going above and beyond to let their customers rest assure that their bold claims are true. 

Why Wait?

All in all, Shaw’s Lifeguard Waterproof Carpet is one of the best carpets on the market today to stand strong against life’s unexpected accidents. It will keep your home smelling better and looking great for years to come. This high-performance carpet has revolutionized the industry, and with all the great patterns and designs, it can also revolutionize your home.

In coordination with Shaw’s third sponsorship of the HGTV Green Home Giveaway, Shaw is again launching the industry’s leading national promotion, Spring is Green. This spring, the environment is transforming on the outside and Shaw is looking to change your inside environment. The message is centered on budget-friendly and eco-friendly flooring. This year, in order to better align with the HGTV Green Home Giveaway, the promotion begins April 16 and ends June 7. Spring is Green will feature national television, print and online advertising, including a $200 off Shaw Flooring coupon.

Shaw is once again the exclusive flooring sponsor for the HGTV Green Home Giveaway. HGTV is building its third annual “green” home in The Pinehills, an innovative master-planned community located in Plymouth, Massachusetts. One lucky winner will receive the fully-furnished, custom-built 2010 HGTV Green Home this spring.

Viewers can enter for their chance to win the home and grand prize package during the 2010 HGTV Green Home Giveaway, from April 16-June 4, 2010. Fans can get a virtual tour of the home on HGTV.com beginning in April, followed by a televised tour during the HGTV Green Home 2010 special on Sunday, April 18 at 8:00 p.m. ET/PT.

Look for the Shaw national print campaign in the following publications throughout the spring:

· Country Living

· BHG Better Living

· Coastal Living

· Traditional Home

· Southern Living

· House Beautiful

· Special Interest Publications

. And more….

For the fifth consecutive season, Shaw will be offering a coupon on the web site, shawfloors.com. Starting April 16th, you may download coupons for $200 off qualifying Shaw Flooring, including the recyclable Anso nylon and eco-friendly Epic hardwood. New in 2010, coupons can be redeemed on qualifying Anderson Hardwood Flooring products.